INFLUENCE RESTAURANT AND LOUNGE
2023
The Role: Brand Developer & Designer
As a brand developer and designer at Influence Restaurant and Lounge, I played a pivotal role in showcasing the vibrant Afro-Latino heritage through our culinary offerings. By designing a look that combines the rich flavors of Africa, the Caribbean, and Latin America. Collaborating with their skilled chefs, I bring my expertise to create a visually striking and delectable style, ensuring that the menu caters to all.
The Craft:
Skills I used to initiate the brand:
+Designed a brand-new logo - Procreate, Canva, Photoshop, Vectorizor
+Created marketing collateral - Canva
+Curated Brand Guidelines - color scheme, font, linguistics, market research
The Result:
+3 Logo Presentations (initial, revisions, final)
+1 Brand Guidelines (font, logo)
+2 PR presentations (quarterly)
